Email marketing is still one of the most popular marketing strategies and a profitable asset for companies due to its simplicity and wide distribution. This type of marketing can be used for multiple purposes, such as distribution of the relevant content, promotion, presentation of a new product, or just to remind the customers of a certain brand.
But what happens when your email marketing promotions have no impact and the number of canceled subscriptions becomes significantly increased? If this is the case, you might be thinking that this type of marketing is a waste of time, but, in fact, you are probably not using it in the right way.
Your main task should be turning your subscribers into customers and keeping the old ones by constantly promoting and exposing your brand.
Of course, mistakes are a natural thing that can appear anywhere, even in your email marketing strategies, but there is always enough room for improvement. Here are some basic and most common mistakes that you should pay attention to:
1. Your Emails Don’t Look Professional
Since we live in the age of virtual scams, your readers will likely be skeptical about your emails if they do not look professional and safe.
To avoid amateur mistakes and look sketchy, always check your grammar and spelling, use language on a professional level, and don’t include stock images or any unnecessary attachments.
2. You Are Using Inferior Subject Lines
Since subject lines in emails work as titles in books, you should be extremely careful with choosing the right ones. Most of the recipients won’t open the email if they do not like the subject line, and many of them will mark it as spam without even reading it.
Subject lines should never be hyped up. On the contrary, they should be simple, crisp, and personalized, without any fluff words.
3. You Are Not Welcoming Your Subscribers Properly
It is proven that the welcome emails have the highest rate of opening, which is a perfect way to connect with your new subscribers. After you get new subscribers, it is not recommendable to send them basic newsletters immediately.
Firstly, you should welcome them with a more personalized email to catch their attention.
4. You Are Sending Too Many Emails to Your Customers
One of the biggest mistakes is being too annoying to your customers by sending them emails too often. No one has enough time or will to read so many emails.
Therefore many of them end up deleted, or customers just decide to unsubscribe from such newsletters. Quality is always more important than quantity, so put more effort into creating valuable content that your subscribers will enjoy.
5. You Are Not Analyzing Email Marketing Data
Running a business always comes down to statistics and a bunch of data that will show you which strategies were effective and which were not. Marketing is a crucial part of being successful, so you should pay special attention to each strategy and promotion that you apply.
After every promotion, you should analyze its results to see your customers’ reactions and responses to your emails. This way, you will be able to evaluate and find the perfect approach in the future.
Email marketing is doubtlessly one of the most effective ways of a good promotion which can raise your sales if used properly. If you think that your email marketing strategies should be improved, start by detecting the possible mistakes that you might be making.
When you apply these five pieces of advice, we are sure you’ll reach your goals!