Keyword research is one of the most important on-page search engine optimization techniques. Keywords are the only thing that helps a website get traffic from search engines. Picking up random or fancy words that come up in the mind doesn’t work. If you want your site to get traffic, you must spend some time in keyword research.
Google keyword planner is a great tool but it has several limitations. If you’re using GKP and you aren’t happy with its filters, you’ll have to use spreadsheet software such as Microsoft Excel or LibreOffice Calc to filter data as per your requirements. Why filter the keywords? Consider this example. A blogger named Peter plans to write a blog post on Apple iPhone XS. He logs in to his Keyword planner account. KP displays over 1000 keywords. Unaware of the benefits of Long Tail Keywords, Peter opts for the keyword “Apple iPhone XS price” and he publishes a blog post. The post fails to bring traffic to Peter’s site.
Don, another blogger who is planning to write a post on Apple iPhone XS finds a keyword “Apple iPhone XS price and specifications” and publishes a blog post. The post started getting traffic within a month. Peter’s posts didn’t rank because the keyword he used was used on high-authority sites.
Long-tail keywords are difficult to find. But if you find and use them, the chances of your site ranking in search engines for multiple terms instead of a single keyword will be high.
Long Tail Pro, which was launched in 2014/2013 became the best alternative to the Google KP. Why this so? LTP provides options and features that Google KP doesn’t. It also saves time by eliminating the need for using third-party software. LTP displays long-tail keywords instead of two or three keywords.
Longtail Pro was a desktop software. It is now a SaaS application. Thus, you can access and use this application on a device powered by Mac, Linux, Windows, or any other operating system.
LTP provides 3 plans – starter, pro, and agency.
Starter: This plan costs $37/month or $295/year and it is ideal for users that are running a site that doesn’t generate a significant amount of revenue. With this plan, you can lookup up to 800 keywords in a day. You can also track the performance of up to 25 keywords in the SERPs. Only one user can log in at a time.
Authority: This plan is ideal for professional bloggers and small internet companies who are not satisfied with the performance of their site in SERPs or think that their site can do better in search results. It costs $67 monthly/$537 annually. This plan lets 2 users can log in to the site simultaneously. The keyword lookups are capped at 2500 and the number of keywords users can track is up to 200.
Agency: This plan is suitable for SEO firms. It is also the costliest plan that Longtail Pro offers. The Agency Plan enables users to research up to 6000 keywords every day. Also, 5 users can log in to their accounts at the same time. LongTrail Pro Agency is priced at $98 monthly and $1177 yearly.
LongTail Pro features
Project management: LTP enables you to work with multiple sites. To get started with Long Tail Pro, you must create a new project.
Filters: LTP provides an option to set a default search engine. Once you set a search engine, you can get long-tail keyword ideas that your site can rank for in the selected SE. LTP lets users filter keywords by the minimum/maximum bids and monthly searches, and competition.
Seed keywords: When you enter seed keywords, LTP will display keywords that contain the keywords you have entered. LTP can produce several 100 suggestions for the keywords you have entered.
Who uses this software?
LTP is used by 70000+ users. The users include SEO agencies, companies, professional bloggers, etc.
- The interface is easy to use.
- Multiple filters.
- The starter plan is expensive as only 1 user is allowed to log in.
Final thoughts: Long Tail Pro is a powerful keyword research software. Its plans are ideal for SEO agencies, companies, and pro-bloggers. It is a great alternative to Google Keyword Planner and other similar tools. If you don’t want to buy the Long Tail Pro Agency, Authority, or Starter plan, you can write down the list of keywords you want your website to rank for and buy a monthly plan or sign up for the free trial.