Ubbersuggest was a keyword research tool that was bought by the popular blogger Neil Patel a few years back. Neil made the tool a part of his blog and hired developers to add new features to Ubersuggest.
Today, apart from finding keywords, you can use the tool for the competitor, traffic, and backlink analysis. As you might know, several free and paid SEO tools are available on the internet. Is Ubbersuggest a good alternative to these tools? Let’s find it out!
Getting started
Ubersuggest doesn’t require registration and it is an advertisement free tool. Like other tools that limit the number of times you can use the tool, Ubersuggest has restrictions. You can use it limited times. Here’s the list of features Ubersuggest provides to the users:
Dashboard
The “dashboard” is the latest feature introduced in the Ubersuggest tool. It lets you track the rankings/position of the keywords, filter data by dates, export report data to a PDF file, etc. You should log in with your Google account to access the dashboard. Ubersuggest doesn’t have its registration form.
Keyword research
This interface of Ubersuggest displays a textbox and a search button. You can either enter a keyword or a domain name in the text box. If you enter a domain name and click the search option, Ubersuggest will display the list of keywords the site is ranking for. When you enter a word/words in the textbox and click the button, the keyword tool displays the following details:
Search volume: This metric displays the number of times a keyword is searched on Google.
SEO difficulty: It makes you aware of the possibility of your site ranking in the Google search engine.
Paid Difficulty: This unit displays the competition your site will face during PPC campaigns with the selected keyword.
Cost Per Click: If you’re monetizing your website with Google ads, you can refer this unit to find high CPC keywords.
Filters: Ubersuggest enables you to filter keywords by country-level Google search engines. For those who are not aware, Google has launched a different search engine for each country.
Performance: I’ve mixed reviews on the performance of Ubersuggest. Sometimes, the app displays the keywords report within 10 to 20 seconds you click the search button. Sometimes, the app will only show its search animation for several minutes
How accurate the keyword data is?
I’ve used Serpstat, SemRush, KWFinder. The report data is somewhat similar to that of other tools.
Backlinks analysis
Ubersuggest’s backlink analyzer tool enables you to see the domain score of the URL/domain you’ve entered and filter the backlinks by their type. For those who don’t know, backlinks are of two types – follow and nofollow. The web app also displays:
- The number of domains that are linking to the site you’ve entered.
- Backlinks the entered domain has.
- The count of nofollow links.
Ubersuggest lets you sort the data/list of backlinks by the domain score, page score, first seen data, and the last seen date.
Site Audit
Ubersuggest gives you access to a powerful website auditing tool that displays the On-Page SEO score of your site, pages suffering from SEO issues, and tips you can follow to fix the problems. Issues in Ubbersuggest are divided into three categories – Easy, Moderate, and Hard. The tool also displays the SEO impact of these issues.
Traffic Analyzer
This tool of Ubersuggest makes you aware of the number of visitors a website gets. It also displays the pages of the site that gets the maximum traffic, keywords the pages are ranking for and their position in Google. Ubersuggest allows you to filter the pages by the country. It displays the traffic a site has received every month in the past 12 months.
Although it has not been proved that nofollow links from the social media sites help in improving search engine rankings, you should keep a track of the number of shares the pages of your site have got if:
- You want your website to get traffic from Facebook or Pinterest
- You strongly believe that social media sites influence search engine rankings.
Ubersuggest shows the number of times the page of your website was shared on Facebook or pinned on Pinterest.
Pros
A great deal of information: Ubersuggest can display several details of a website with just a few clicks of the mouse.
Price: The 2nd biggest advantage of Ubersuggest over other similar tools is that its paid plans are cheaper.
UI: Ubersuggest has an easy to use and beautiful user interface.
Cons
Some of the features of Ubersuggest stops working at random intervals. The tool shows an animation instead of the data.
Final thoughts: Ubersuggest is a good alternative to other search engine optimization tools. It is user-friendly and powerful. It gives you access to several reports.
