Mailchimp, one of the most popular email marketing platforms, offers a range of features to help businesses manage their email lists and campaigns. One such feature is double opt-in, a process where subscribers must confirm their subscription via a second email after initially signing up. While this can be useful for ensuring high-quality, engaged subscribers, […]
email marketing
5 Email Marketing Mistakes to Avoid [Enhance Email Campaigns and Keep Subscirbers]
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Email marketing is still one of the most popular marketing strategies and a profitable asset for companies due to its simplicity and wide distribution. This type of marketing can be used for multiple purposes, such as distribution of the relevant content, promotion, presentation of a new product, or just to remind the customers of a […]
Six Mistakes to Avoid in Your Email Outreach Campaigns to Improve Email Marketing
Email marketing continues to be an excellent alternative for building great marketing campaigns, particularly for small business owners. It can interest an audience, create a readership, and lead to sales without requiring a fortune. Email marketing CRM is a crucial component of maintaining your brand presence, as well as effective customer acquisition and retention. However, […]