All event enthusiasts, marketers, and aspiring content creators aim to market their event in the best manner possible when attending or hosting an event. If you’re looking for innovative ways to skyrocket the promotion of your upcoming event, you’ve landed in the perfect spot. We’re here to unveil the magic of video and show you how to make your event the talk of the town.
Craft a story worth sharing
Every great movie has a compelling story, and your event should be no different. You can start by creating a narrative that captures the essence of your event. Think about a few essential questions, like what the purpose of your event is and who the key players in this event are.
When creating video marketing content for your event, your primary focus should be on helping people understand why they should use their valuable time to come to your event and how you can answer this question in your video campaigns.
To engage your audience, you need a story that tugs at heartstrings, inspires action, and leaves a lasting impression. Begin with an attention-grabbing hook that pulls viewers in and keeps them engaged throughout.
Use video platforms
To have access to the right audience, you need to focus on understanding where your audience spends their time online. You need to understand that there are a wide variety of video platforms that you can employ in your marketing campaign to get proper traction for your event.
Choose the one that suits your event best. YouTube is perfect for longer, in-depth videos where you can dive into the details. For shorter, snappier content, consider Instagram or TikTok. Pay attention to Facebook or LinkedIn if you want a more professional touch. Remember, each platform has its unique style, so tailor your videos accordingly.
A pro tip: Use YouTube as your primary platform for marketing video content (like your event’s highlights), then share it on social media to cater to different audiences.
Lights, camera, quality!
When developing video marketing content, you should create top-quality video content highlighting your event’s USPs. High-quality production, good lighting, clear sound, and professional editing can make all the difference in your video marketing.
Pay special attention to lighting – it can set the mood and make your event shine. Whether you’re indoors or outdoors, natural lighting is your best friend. If you’re filming in low-light conditions, consider investing in LED lighting kits to maintain a consistent, well-lit environment for you to shoot in and capture the best elements of your event.
Sound quality is another crucial aspect that makes post-editing easier if done right from the beginning. While modern smartphones come with decent built-in microphones, consider an external microphone for crystal-clear audio. When narrating or capturing interviews, ensure your audio is free from background noise, which you can edit in the post-editing phase.
As mentioned before, editing is where the real magic happens! Even if you’re not a professional editor, user-friendly editing software options are available. Use them to trim, enhance, and add that special touch to your video.
You’ll be amazed at how professional editing can transform your footage. You still need to edit your videos in the style you prefer. In that case, you can always take the easy way out and employ event video templates that already have much of the video content stacked coherently to make your editing process more straightforward.
However, you would still need to edit your video’s colors and sound quality, so spend some time understanding editing basics.
Action on set
Shooting location is a trivial element for any video marketing campaign, and when the feature in question is an event, your options tend to narrow down, making your job easier. A captivating movie has stunning backdrops, and your event video should, too.
Choose a location that resonates with your event’s theme; whether it’s a picturesque outdoor setting, a bustling cityscape, or a cozy conference room, your site should align with the message you want to convey. Always ensure your shooting location is quiet and free from distractions, just like you would for a movie shoot.
Add a call-to-action for the viewers
Every great movie has a memorable closing scene; your video is no different. A compelling call to action is your event’s grand finale. What do you want your viewers to do after watching your video? Do you want them to register, buy tickets, subscribe, or share the event details? A well-placed CTA at the end of your video can make all the difference.
Use action words like “Join Us,” “Book Now,” or “Get Involved.” And remember to provide clear instructions on how to take that action, whether it’s clicking a link, filling out a form, or making a call. Remember, your CTA is your ticket salesperson, RSVP collector, and audience engager, all wrapped together.
With these tips in your director’s chair, you’ll be all set to make captivating visuals for your event’s video marketing campaign and bring to light its best aspects. We hope you’re inspired and ready to put your creative juices to work! Stay tuned for more insights on how to make your event a resounding success through video marketing. Good luck!
Written by: Raahim Jamshed