Squarespace Website Templates: Building a One-Page Funnel

If you’re looking to build a streamlined, conversion-focused website with minimal effort, a one-page funnel is one of the most effective tools in the digital marketing toolbox. It focuses your audience’s attention, eliminates distractions, and guides them toward a single, actionable goal. If you’re using Squarespace, you’re in luck—this all-in-one platform offers beautiful, customizable templates that make creating a one-page funnel easier than ever.

What is a One-Page Funnel?

A one-page funnel is a single, scrolling webpage designed to lead visitors through a persuasive journey, typically ending in a specific conversion such as:

• Signing up for a newsletter
• Downloading a free resource
• Registering for a webinar
• Booking a consultation
• Purchasing a product

Unlike multi-page websites, a one-page funnel removes friction by offering a linear user experience. Every scroll, section, and call-to-action is intentionally placed to keep users engaged and moving toward the final goal.

Why Choose Squarespace for Your One-Page Funnel?

Squarespace is known for its sleek design capabilities and user-friendly interface. But beyond aesthetics, it offers several features that make it ideal for building one-page funnels:

• Drag-and-drop page builder: Perfect for non-technical users who still want a professional look.
• Mobile-responsive templates: Ensures your funnel looks great on all devices.
• Integrated marketing tools: Includes email campaigns, forms, and analytics—no need for extra plugins.
• Custom code blocks: Allows advanced users to embed additional scripts or third-party analytics tools.

Most importantly, the platform is reliable, secure, and backed by 24/7 customer service.

Top Squarespace Templates for One-Page Funnels

While any Squarespace template can technically be modified to fit a one-page structure, some are especially well-suited for this purpose. Here are a few top picks:

1. Brine

Brine is one of the most flexible and feature-rich templates Squarespace has ever created. With multiple layout options and excellent control over design elements, it’s ideal for creating funnels where clear structure and style are needed.

2. Paloma

Part of Squarespace’s 7.1 release, Paloma is a clean, elegant choice perfect for service-based businesses. It offers strong visual hierarchy and built-in call-to-action sections.

3. Foster

Ideal for personal brands or solo entrepreneurs looking to guide visitors toward booking a call or grabbing a downloadable freebie.

4. Rally

Rally’s built-in scrolling animations and visual flair make it suitable for products or digital offerings that need to stand out.

All of these templates support various block integrations, including buttons, video embeds, and form submissions—the core components of an effective sales funnel.

Essential Elements of a One-Page Funnel

No matter which template you choose, your one-page funnel should follow a logical sequence designed to guide visitors toward a specific action. Here’s a simple, proven structure:

1. Headline + Value Proposition: This is the first thing users see. Make it count—explain what you do and how it benefits them.
2. Visual Branding: Use high-quality images or branding videos to evoke professionalism and establish trust.
3. Problem & Solution Section: Explain the problem your audience faces and how your solution solves it.
4. Testimonials or Social Proof: Showcase success stories, ratings, or client logos to build credibility.
5. The Offer: Clearly present the product, service, or lead magnet you’re offering. Make the copy benefit-rich.
6. Call-to-Action (CTA): Whether it’s a button to buy, sign up, or download—make it highly visible and action-oriented.
7. Contact & Footer Info: Close with an easy-to-navigate contact section and essential footer links.

Using Squarespace’s Sections and Blocks, you can layout all of these components easily with drag-and-drop functionality.

Tips for Optimizing Your Funnel Template

Template design is only one piece of a successful funnel. Follow these tips to maximize conversions:

• Simplify Navigation: Avoid complex menus. A few anchor links are plenty.
• Limit Distractions: Keep the page focused. Remove sidebars, footers with extensive links, and other exit points.
• Use Clear CTA Buttons: Make sure CTA buttons are large, prominent, and repeated throughout the page.
• Color Psychology: Use contrasting colors for your CTA buttons to make them stand out.
• Mobile Optimization: Test how your funnel looks on mobile and make adjustments if necessary.

Integrating Lead Capture Tools

Your goal with any funnel is conversion. Squarespace makes lead capture easy by offering built-in form blocks that sync with tools like:

• Squarespace Email Campaigns: Automatically add leads to your email list.
• Zapier: Connect form inputs to thousands of third-party services like Google Sheets or MailChimp.
• Acuity Scheduling: Perfect if your funnel goal is to book consultations or calls.

Use inline forms or popups depending on your funnel flow, but always test placement to see what works best for your audience.

Tracking & Analyzing Performance

Once your funnel is live, tracking its performance is essential. Fortunately, Squarespace supports:

• Built-in Analytics: View page views, traffic sources, and conversion events directly from your dashboard.
• Google Analytics & Tag Manager: Add custom scripts to gain deeper insights into user behavior.
• Split Test: Although native A/B testing isn’t built into Squarespace yet, you can manually duplicate your page and direct different traffic to each version using UTM links or split-testing tools.

Measure KPIs like click-through rate (CTR), bounce rate, and form submissions to affirm what’s working and what needs tweaking.

Real-Life Example: A Funnel for a Coaching Business

Let’s say you’re a life coach offering a free 30-minute clarity session. Here’s how a one-page funnel built on a Squarespace template like Paloma might be structured:

1. Hero Section: “Get Clear on Your Goals in 30 Minutes or Less” headline with a calming background image.
2. About You: A short section with photo and bio.
3. Why Clarity Matters: Discuss the common obstacles your potential client faces.
4. Testimonial Block: Share client success stories.
5. Offer Block: Tell them about the free session and how to book it.
6. CTA Button: “Book Now” linked to an embedded Acuity scheduler.
7. Contact Info: In case they have questions before committing.

This is a focused, strategically designed layout that’s easy to replicate using Squarespace’s tools.

Conclusion

Creating a one-page funnel doesn’t have to be overwhelming or require a full development team. With the right Squarespace template and a clear strategy, you can launch a clean, professional funnel in just a few hours. Whether you’re promoting a product, offering a service, or building your email list, a well-crafted one-page design can be your most effective digital asset.

Take advantage of Squarespace’s elegant, easy-to-use templates, and start building a funnel that not only looks good but converts.