Dimensions for cover photo Facebook: 2025 Size Guide

With billions of users around the globe, Facebook remains one of the most influential social platforms for individuals and businesses alike. Whether it’s a personal profile, a brand page, or a community group, the Facebook cover photo is one of the first things people notice. It helps convey tone, style, and messaging—making correct image sizing essential.

TL;DR (Too Long; Didn’t Read)

The optimal Facebook cover photo size for 2025 is 820 pixels wide by 360 pixels tall. Use images in JPEG or PNG format under 100KB to maintain quality. Always account for mobile cropping by keeping important content centered. Use high-resolution visuals for both desktop and smartphone views to create a lasting impression.

Introduction to Facebook Cover Photos

A Facebook cover photo is the large banner image that appears at the top of Facebook profiles, pages, and groups. As design trends and platform dimensions evolve, staying updated with the latest recommended sizes ensures a professional and polished look. In 2025, Facebook continues to refine its display algorithm, and using the right image size is now more critical than ever.

Recommended Facebook Cover Photo Dimensions for 2025

The optimal dimensions for a Facebook cover image in 2025 are:

• Desktop: 820 pixels wide by 312 pixels tall
• Mobile: 640 pixels wide by 360 pixels tall
• Recommended Full Size: 820 pixels wide by 360 pixels tall (to effectively cover both formats)

While Facebook compresses images for faster loading, uploading a high-resolution image ensures the display quality remains crisp and appealing.

File Type and Size Guidelines

Facebook supports various image formats, but the most recommended ones include:

• JPEG: Best for photos with blended colors and textures
• PNG: Ideal for images with text and logos to keep them sharp

For best results:

• Keep the image under 100KB in size
• Use sRGB color profile to ensure color consistency

Safe Zones and Cropping Issues

One challenge with Facebook cover photos is the layout difference between mobile and desktop. The area visible on desktop is narrower in height, while mobile expands the cropping vertically. To avoid unnecessary cropping:

• Keep critical text and visuals centered — within 640×312 pixels
• Avoid placing important elements too close to edges

This strategy ensures consistency across platforms and avoids awkward trims.

Facebook Page vs. Personal Profile Cover Sizing

Although most Facebook pages and profiles use the same general dimensions, there are some differences worth noting.

• Personal Profile: Uses the same 820×360 dimensions but the profile photo overlaps the cover in the lower-left corner.
• Business/Page Profile: Profile photo placement is off to the side and does not block the cover, giving slightly more freedom in design.

For personal pages, account for this overlay by leaving extra space in the bottom-left corner. For business covers, maximize impact by using full-width imagery.

Group Cover Photo Dimensions

If you manage a Facebook Group, the cover photo size is slightly different than personal or business profiles:

• Group Cover Photo Size: 1640 pixels wide by 856 pixels tall

This higher aspect ratio allows for more visual storytelling, so prioritize high-resolution images tailored for taller dimensions.

Tips for Creating High-Impact Cover Photos

Designing a beautiful Facebook cover requires more than just uploading the right size. Here are tips to make an unforgettable impression:

1. Use professional-grade photography or crisp graphics
2. Include your logo or signature branding (especially for business pages)
3. Center focal points within the safe display area
4. Test on both mobile and desktop to catch cropping mistakes
5. Keep your messaging short, clear, and to the point

Tools You Can Use to Design Cover Photos

You don’t need to be a graphic designer anymore to create amazing visuals. Several user-friendly online tools offer Facebook cover photo templates:

• Canva – Drag-and-drop simplicity with exact Facebook dimensions
• Fotor – Photo editing with templates for Facebook covers
• Adobe Express – Robust editor with text and color overlays

These platforms ensure your image meets the 2025 requirements for aspect ratio, format, and resolution.

The Importance of Mobile Optimization

With more than 80% of Facebook users accessing the platform via mobile, optimizing your cover photo for smaller screens is no longer optional. Test your design on multiple devices or use preview tools within Facebook to ensure clarity and alignment.

Mobile-optimized cover photos increase engagement, especially for business pages, by ensuring branding and text are not cut off at smaller resolutions.

Updating and Refreshing Your Cover Photo

Changing your Facebook cover regularly can keep a page feeling fresh and relevant. Here are ideal times to update:

• Seasonal updates – Showcase holiday themes or seasonal campaigns
• Company events or news – Promote new products, services, or milestones
• Design refresh – Reinvigorate interest with a new style every few months

Just remember to follow the same sizing and formatting guidelines each time you update.

Conclusion

Keeping up with Facebook cover photo dimensions in 2025 is essential for maintaining a modern, professional look on the world’s most widely used social platform. Whether you manage a personal profile, business page, or group, properly sized, high-quality cover photos are an open invitation to engage with your content. Invest time in designing balanced, attractive visuals that display correctly on both desktop and mobile versions of the site.

Frequently Asked Questions (FAQ)

What is the best size for Facebook cover photos in 2025?

The recommended size is 820 pixels wide by 360 pixels tall to ensure it looks good on both desktop and mobile.

How can I stop Facebook from compressing my images?

Use PNG format when uploading images with text or logos, and keep the file size under 100KB. Also, make sure your image has an sRGB color profile.

Why does my cover photo look different on mobile?

Facebook crops the image differently for mobile and desktop. Mobile views show more vertical area, so it’s crucial to keep important elements centered within the safe zone.

Are Facebook cover photo dimensions different for groups?

Yes. Group cover photos should be 1640 by 856 pixels to take advantage of the taller display area.

Can I use animated or video cover photos in 2025?

Yes, Facebook still supports video cover images for Business Pages, but there are specific requirements such as length (20-90 seconds) and resolution (at least 820×312 pixels).

Where can I test how my cover photo looks on mobile?

You can preview your updated cover photo directly in the Facebook app or use design platforms like Canva that offer a mobile view simulation.